Trends by Key Pages provide an overview of the performance of your key pages for the selected metric. With the capability to benchmark performance at the page level, you can delve into specific pages, focus on areas with potential, and make informed decisions based on performance gaps.
The trends by key pages are available for the following metrics:
- Conversion rate
- Bounce rate
- Largest Contentful Paint (LCP)
- Views per session
Featured key pages
The trends by key pages insights are based on the following pages:
- Homepage
- Category page
- Product page
- Cart page
- Checkout page
Trends by Key Pages are derived from Reference Mappings for all projects included in Benchmarks. These Reference Mappings are meticulously curated by labellers to ensure a qualitative comparison. This method allows Contentsquare's five key pages to emphasize essential aspects of your business, enabling a fair comparison among consistent page types across all e-commerce websites.
Learn more about Mapping categories here.
Trends by Key Pages overview
To access Trends by Key Pages, click on the 'Trends and more' CTA located within the bar chart graphs summarizing the key trend insights for the selected metric.
At the top of the panel that opens, you can find the primary observation from your competitive analysis for the selected metric, along with an overview of how the key pages are performing and how they compare to those of your competitors.
Similar to the main Benchmarks report, the data is presented using:
- Single-value metrics
- Line charts and insights
Single-value metrics
The top of the panel showcases the performance of the selected metric across the key pages. This is presented through:
- Metric rate.
- The percentage gap between your site's metric rate and that of your competitors.
- The average metric rate for the competition.
- The average metric rate among the top 25% performing competitors.
Line chart insights
Each line graph showcases the curve of your metric, along with the distribution range of your competitors' data and the metric value for your top-performing competitors. The dotted blue line represents the average value of the competition.
In the example above, the overall site bounce rate of 40.4% displayed for the month of July is 11% higher than that of competitors, with peaks exceeding the 'Top to low performance average' range on the 1st, 5th, and 18th of July. The competitors' average remains consistently around the 35th percentile.
As part of the insights you can also see the following:
- Main observation. The insights provided are derived from the parameters set in the Analysis context, showcasing your current position and that of your competitors for the selected period. These insights will help you better understand how your performance compares to theirs during the specified timeframe.
- Competitive position. The insights provided are derived from the parameters set in the Analysis context, showcasing your current position and that of your competitors for the selected period. These insights will help you better understand how your performance compares to theirs during the specified timeframe.
- Competitive progression. The insights are based on the parameters set in the Analysis context and represent the metric change in percentage for the selected period. This information helps you understand the degree of change in the metric and evaluate the performance during the specified timeframe.