Contentsquare's Data Comparison is one of the key milestones in your Contentsquare implementation process.
Here are the three key steps to your implementation Data Comparison journey:
Step 1—Finish reading the sections below to learn about Data Comparison basics and processes
Step 2—Download, complete, and submit Your Data Comparison Questionnaire
Step 3—Create and submit Contentsquare Data Comparison files (.csv) from your third-party analytics tools using these instructions
Data Comparison Basics
What is Data Comparison?
Data Comparison is Contentsquare's process that ensures directional alignment by comparing key metrics (Pageviews, Sessions, # of Transactions, and Total Revenue) collected from your site using the Contentsquare tag over a period of time (5-7 days) to your existing data analytics.
Why do we compare your data?
To establish data trust. With a strong foundation of trust, you can confidently take action based on Contentsquare's insights to drive your business objectives.
What is directional alignment?
Directional alignment is the main goal behind running a Data Comparison. The comparison ensures that Contentsquare's data is trending in the same direction as your current reporting sources within a threshold of 10% variance for pageviews, revenue, and transactions, and 20% for sessions.
Data Comparison Process
1. Once the Contentsquare tag is installed, download, fill in, and submit Your Data Comparison Questionnaire
- Be sure to first download the form before filling it out
- Email the completed form to your Implementation Manager (or Support Agent if you are post-implementation).
2. After the tag has collected production data for 5-7 days (depending on your traffic volume), create and submit two .csv files from your current third-party analytics tool using these instructions.
3. With the questionnaire filled out and the requested data file .csv’s in hand, the Contentsquare implementation team will then generate a Data Comparison report, analyze it, and present any key findings.