Category: AB Testing
This integration is only available for Web projects
What to expect
This integration will allow you to analyze client-side AB Test campaigns directly in Digital Experience Analytics and easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. For instance, you can segment all sessions that experienced an AB test variation from the Analysis Context in Contentsquare and see corresponding metrics in Zone-based Heatmaps and Session Replay modules in order to deeply understand UX behaviors and the corresponding performance.
Note that this integration supports multi-page tests also.
What we collect
Dynamic Variables
| Key | Value | Data Type |
| AB_OC_{Campaign Name} | {Variation 1} | Text |
Implementation
Implementation Steps
Please go to the section How to request an integration to see the instructions to enable the client side integration. You can then go to the Verifying it works section below.
If you have already completed the step above then continue below.
Verifying it works
You can use the chrome extension to check the results are sent to CS