In today's fast-paced business world, data is crucial for making smart decisions. To become more data-driven, here are some simple strategies to follow:
Back decisions with data
Making data-driven decisions means using data to support your choices. Start by finding the right tools to track insights and their effects in your organization.
What tools to use?
There are many tools available to help you track and share insights and actions, depending on your specific needs and preferences. Here are some popular tools that you might find useful:
Monday board: to help track progress
Monday is a customizable project management platform that helps users track insights. Users can organize and prioritize their insights and actions using visual boards and columns, and collaborate with team members using communication tools. Monday enables users to assign ownership, set deadlines, and track progress on each task, as well as measure the ROI of their insights and actions. |
Google Sheets: track & prioritise value
Google Sheets is a cloud-based spreadsheet tool that allows you to track and organize your insights and actions. You can use Google Sheets to create custom dashboards, track progress against your KPIs, and collaborate with your team |
Trello: to help prioritise optimisation ideas
Trello is also a useful tool for tracking insights. It allows users to create boards and lists to organize their insights and actions, assign ownership, and set deadlines. Users can create cards for each insight, attach relevant files, and add comments and checklists to track progress. Additionally, Trello's integration with other tools and services, such as Google Drive and Slack, enables users to share their insights and collaborate with others seamlessly |
PowerPoint/Slides: to communicate a more focused message
PowerPoint/Slides is a presentation software that enables users to create dynamic, engaging presentations for a variety of purposes. With PowerPoint, you can easily create slides that incorporate text, images, videos, and other multimedia elements to communicate their message effectively. |
Airtable: to house all optimisation initiatives and track progress
Airtable can help track insights by providing a central and customizable database that allows users to record and organize their insights in a structured and accessible manner. You can create custom fields for different types of insights, such as descriptions, categories, sources, and tags, and use them to filter, sort, and group their data in different ways. |
Figma: more visual way to track insights
Figma is a design collaboration tool that enables users to track insights related to design projects. With Figma, users can create shared design files, wireframes, and prototypes, collaborate with team members in real-time, and track changes and feedback. Figma's integration with other tools and services allows for seamless sharing and collaboration. |
Highlight data's contribution to the Executive Team
To foster a data-driven culture, show your executive team how data contributes to success. Share data-driven insights with them, using visual reports and case studies to illustrate the impact on KPIs and overall growth.
Learn more about how to use Contentsquare to monitor your business KPIs
Use Benchmarks for prioritization
Prioritizing tasks can be difficult when you're becoming more data-driven. An effective strategy is to use benchmarks and industry standards to guide your decisions.
Here are some examples of benchmarking the performance of your key KPIs and pages
Ensure potential impact is calculated
Data-driven decisions aren't just about past data; they also consider how choices might affect your organization's goals and KPIs.
Here you can learn how to measure the impact of changes.
Go further
Now that you you've learnt some key strategies in making data-driven decisions, explore ways to align your teams around data for becoming a more data-driven organization.