Reference mapping
The Reference mapping allows you to measure the overall performance of your website. For example, if you want to check the overall performance of your product pages, you would create a page group of all product pages. This mapping is useful when analyzing main user journeys on your site and the performance of pages with the same template.
Example of a Global mapping
Use cases
- What are the main journeys from the landing page to the checkout page?
- How does your product page template perform?
How to create a Reference mapping
1. Click on 'New page group' and start organising your site's pages into different page groups. Remember that one page can only be assigned to one page group.
2. Name each page group (Login, Product, Listing, etc.). Use the condition 'path contains' product/ category/ login, etc.
3. Finally, assign your new page groups to categories.
How to assign a category. You can assign many page groups to the same category!
All pages mapping
In Zoning Analysis, analyze static elements available on all pages of your website, like the main menu, header, or footer.
Example of an All pages mapping
Use cases
- What are the most attractive categories of the menu?
- Are visitors navigating through the header/ footer?
How to create an All pages mapping
To create an All pages mapping, in a new mapping click to add a new page group. Then use the rule “path contains /" in the search bar to include all of your site's pages in a single page group.
How to create an All pages mapping
Detailed mapping
In this mapping, pages of the same type (category page) have been separated. This mapping lets you analyze the performance of specific pages. Here are two examples of a detailed mapping:
E-merch mapping
Analyze the performance of your product and category pages.
Example of an E-merch mapping where category pages are mapped out into separate page groups
Use cases
- Comparing two different category pages through A/B test
- Which products and categories drive visitors to make a purchase?
- Subscription funnel analysis
Content mapping
Analyze the performance of your Blog or other content pages.
Example of a Content mapping where blog pages are organised into separate page groups.
Use cases
- Which blog page drives the most newsletter sign-ups?
- What’s the role of blog posts in the main visitor navigation?
- ROI for content publications
How to create a detailed mapping
1. Duplicate a global mapping
2. Use the 'Split' option to separate pages previously grouped together into one page group.
3. Save your new page groups.
Other mappings
Sometimes, you will need specific mappings to drive your analysis. We identified two kinds of mappings that are very often used:
- Acquisition mappings
- Log-in mappings
Acquisition mapping
An acquisition mapping is specific to your acquisition sources. Each page group you create corresponds to acquisition sources (via UTM_medium) rather than according to types of pages (list, product...).
You can analyze which paths visitors follow when landing on your website via a specific medium (email, organic traffic, ad campaign). If your pages are regrouped according to acquisition conditions instead of types conditions (page group "utm_email" vs page group "product" or "list"), then it's easier to create acquisition segments based on pageviews behaviors.
How to create an acquisition mapping
- Create different page groups to match your Acquisition sources (E-mail, Affiliation, Social, Display) via the website's URLs' query UTM_medium.
- You can use other UTM's like sources or campaigns according to their level of expertise.
Your mapping is the starting point to create your acquisition segments. Then you can apply those segments if you want to see customer journey for display visitors etc.