Use the Frustration Analysis template within Dashboards to understand how frustration is affecting your user’s journeys across your entire site, and/or focus on a single page group.
You will be able use the dashboard template to:
- Monitor the evolution of frustration score over time
- Understand main frustration factors affecting your users
- Identify top pages affected by a specific frustration factor
- Understand how impactful a frustration is on the user’s experience
Monitor Frustration Score
1. Navigate to 'Dashboards' and click "Open dashboard list".
2. Click the "+ New Dashboards" button.
3. Select "Frustration Analysis" from the listed templates.
4. Define the context by selecting a segment and analysis scope (“Site” or “Page group”).
5. Select "Create my dashboard".
Once created, you’ll find ready to use widgets grouped by Frustration score, Rage Clicks, Excessive Hover and Button multiple clicks.
There are two widgets in the grouped by Frustration score (Overview)
- Line chart with the metric Frustration score (99th percentile) on all devices
- Table view grouped by frustration factors on all devices
Using Percentile levels
A percentile is a value on a scale of 100 that indicates the percent of a distribution that is equal to or below it.
The different percentile levels let you select on which level of granularity you want to analyze the frustration score based on a population.
- The median is the 50th percentile. It means that 50% of sessions/page views have a frustration score lower than the median score, and 50% of sessions/page views have a higher score.
- The 90th percentile represents the value where 10% of the result exceed it and 90% fall below it. E.g. If '90th percentile of the Homepage is 7' this indicates that less than 10% of the pageviews for the homepage received a Frustration score above 7'.
- The 99th percentile means that 99% of sessions/page views have a score at the 99th percentile or lower. For example: If your site has 1000 sessions, Contentsquare ranks them by session level frustration score, and displays the 1%, therefore the 10th highest Frustration score.
Interpret different types of frustration score
Site-level Frustration score: The frustration score (session level) of the Xth percentile (e.g., 99th) ranked session among all sessions.
Page-level Frustration score : The frustration score (pageview level) of the Xth percentile (e.g., 99th) ranked pageview among pageviews on page N (e.g., Product page).
Groups such as Rage Click, Excessive Hover and Button multiple clicks will display two widgets.
- Line chart on page views filtered by the frustration factor
- Table view of the metric number of page views, filtered by the frustration , grouped by path