Metric definition
Percentage of sessions where a user viewed a specific page and made a purchase (in the current or a subsequent session).
About the multi-session purchase window
A multi-session purchase window is determined by the start date applied in the analysis context, until the present day.
Example
You set the date range in Page Comparator to May 1st - May 7th. The multi-session purchase rate will look at users who converted from May 1st to the present day.
Good to know
You may notice that the further back in time you set your analysis context, the higher the multi-session purchase rate is. This is because there is a longer time window between when the users visited the page and when they returned to make a purchase.
How to interpret it
Discover which pages drive ecommerce transactions, regardless of where in the buyer journey this happens, and answer questions such as:
- What pages are driving cross-session purchases?
- Are certain pages, such as an ecommerce ‘Wishlist’ page, performing as expected?
- Do pages with high exit rates actually bring users back to complete a purchase in a later session?
Where to find this metric
You can find this metric available in Contentsquare’s Page Comparator.
Related metric
Note: For customers with full Product Analytics only
User's cross-session journey is tracked using a user identifier, according to your Product Analytics setup. Learn more about user identity tracking with Heap powered by Contentsquare. - For customer with full Product Analytics plan.