Multi session purchase rate (Zoning)

This metric is only available if you use Product Analytics (PA) or the PA Extension for Digital Experience Analytics (DXA). Please contact your Customer Success Manager for more information, or sign up for the PA Extension in the left-hand menu.e

Metric Definition

Percentage of sessions where a user clicked a specific zone and made a purchase (in the current or a subsequent session).

About the multi-session conversion window

A multi-session conversion window is determined by the start date applied in the analysis context, until the present day.

Example

You set the date range in Zoning to May 1st - May 7th. The multi-session conversion rate will look at users who made a purchase from May 1st to the present day.

Good to know (for customers with full Product Analytics)

You may notice that the further back in time you set your analysis context, the higher the multi-session conversion rate is. This is because there is a longer time window for the user(s) to return and make a purchase.

How to interpret it

Discover the content that your users clicked that’s driving transactions, regardless of where the user is in their buying journey and answer questions such as:

Which content or items on the website require more consideration before purchase?
Which content or items on the website motivated users to return and make a purchase?
Which content or items are having the greatest return on investment, and should be prioritized?

Tip: Leverage the Compare function to compare this multi-session metric against ‘Purchase - CR per click (single session)’ to better understand which content converts users in a single session, and which content converts users in a same or future session.

Where to find this metric

You can find and apply this metric in Contentsquare’s Zoning Analysis and CS Live features, using the Metrics dropdown menu.

Related metric

Multi-session return rate

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