Retention rate after click shows you the percentage of users who returned in a new session after clicking on a zone.
A "new" session describes a subsequent session in which the user visited your website.
To empower you to analyze user behavior in their current and any subsequent session, a user's multi-session journey is tracked using a user identifier, according to your Product Analytics setup. Learn more about user identity tracking with Heap powered by Contentsquare.
How it's calculated
Retention after click = number of users who returned in a new session ÷ number of users who clicked on the zone
About the user retention window
A retention window is determined by the start date applied in the analysis context, until the present day.
Example
You set the date range in a Zoning to May 1st - May 7th. The retention metric will look at users who re-visited your site (after clicking on the zone) from May 1st to the present day.
Good to know
You may notice that the further back in time you set your analysis context, the higher the retention rate is. This is because there is a longer time window between when the user clicked the zone and when they returned to your site.
How to interpret it
Discover which content drives users to re-visit your site in a new session. High retention rate indicates that users found the content valuable, which can help you determine which content to prioritize, and answer questions such as:
- This piece of content is really sought after, but is not driving much conversion. Does it bring users back, meaning they are on a browsing journey?
Where to find this metric
You can find and apply this metric in Contentsquare’s Zoning Analysis and CS Live features, using the Metrics dropdown menu.