Use the 'Multi-session return rate' metric to optimize for all stages of the customer journey, including users that are experiencing healthy exits during their browsing journey.
Metric definition
Percentage of sessions where a user completed a specific journey and returned for another session.
How to interpret it
In Journey Analysis, use this to understand if users are returning after an exiting from a journey and then optimize accordingly, with questions such as:
- Which journeys are driving users to come back?
- Which journeys are driving users to leave, without coming back?
Use this metric, alongside “Multi-session purchase rate” to better understand what happens after users exit your website.
About the multi-session return rate window
A retention window is determined by the start date applied in the analysis context, until the present day.
Good to know (for customers with full Product Analytics)
You may notice that the further back in time you set your analysis context, the higher the retention rate is. This is because there is a longer time window between when the user clicked the zone and when they returned to your site.
Where to find this metric
You can find this metric in Journey Analysis.