This metric is only available if you use Product Analytics (PA) or the PA Extension for Experience Analytics. Please contact your Customer Success Manager for more information, or sign up for the PA Extension in the left-hand menu.
Use the 'Multi-session return rate' metric to optimize for all stages of the customer journey, including users that are experiencing healthy exits during their browsing journey.
Metric definition
Percentage of sessions where a user completed a specific journey and returned for another session.
How to interpret it
In Journey Analysis, use this to understand if users are returning after an exiting from a journey and then optimize accordingly, with questions such as:
- Which journeys are driving users to come back?
- Which journeys are driving users to leave, without coming back?
Use this metric, alongside “Multi-session purchase rate” to better understand what happens after users exit your website.
Where to find this metric
You can find this metric in Journey Analysis.