This metric is only available if you use Product Analytics (PA) or the PA Extension for Digital Experience Analytics (DXA). Please contact your Customer Success Manager for more information, or sign up for the PA Extension in the left-hand menu.
Use the 'Multi-session purchase rate' to optimize for all stages of the customer journey, including users that are experiencing healthy exits during their browsing journey.
Metric definition
Percentage of sessions where a user completed a specific journey and made a purchase (in a subsequent session).
How to interpret it
Understand if users are returning after exiting a journey and then optimize accordingly, with questions such as:
- Which journeys drive users to complete a purchase in a future session?
- Which journeys drive users to return, but yet they still don’t complete a purchase?
Use this metric, alongside “Multi-session return rate” to better understand what happens after users exit your website.
Where to find this metric
You can find this metric in Journey Analysis.