Heatmaps in Zoning

Heatmaps visualize user interactions by showing you clicks, movements and scroll actions. With Heatmaps in Zoning you can find hotspots where users tend to click and hover more, and visualize how deep users scroll down the page.

How to set up a Heatmap in Zoning

1. Open Zoning Analysis and click '+ New Zoning'. Follow the on screen steps to complete the set up.

2. Click on 'Heatmap'

3. You can then choose your heatmap mode from three options:

• Move map: Move Heatmaps show where users have moved their mouse on the screen.
• Scroll map: Scroll Heatmaps are used to show you how far down the page your users scroll.
• Click map: Click Heatmaps will help you determine where users are clicking on your page.

Example of a Move map

Note: To display a Heatmap on an open menu, create a screenshot with the relevant menu open.

For further analysis compare how different groups of users interact with specific areas of your product to help you discover any potential improvements or validate existing assumptions.

For example: Compare new vs. returning users to see how first-time users interact with a page, such as Homepage.

FAQs