In this guide, you’ll learn how to analyze results from your User Tests. Follow these steps to extract actionable insights to improve the usability and user experience of your website or product.
1. Analyze success rates and time on task
Evaluate the completion stats of each task. This shows how many participants successfully finished their tasks:
- Success rate indicates the percentage of participants who completed a task without major issues, helping to gauge the effectiveness of the task design.
- Time on task informs you of how much time participants take to complete each task, highlighting areas where users struggle, even if they eventually succeed.
2. Review participants' feedback from follow-up questions
- Bar graphs present data from rating scale questions, providing a visual representation of user sentiment or satisfaction.
- Word clouds highlight common themes and keywords in open-ended responses, offering quick insights into recurring user feedback.
3. Watch session recordings
You can watch recordings of participants’ screens and optionally their voice and video, offering valuable insights into user behavior.
4. Identify usability issues and areas for improvement
By combining insights from task completion rates, participant responses, and session recordings, you can build a complete picture of user pain points and areas for improvement.
5. Compare your findings with your DXA insights
To gain a deeper understanding of the customer journey, compare your findings from User Tests with your DXA insights from journey analysis, zoning, or session replays. This combination of qualitative and quantitative data will allow you to optimize your website with greater precision and impact.