- Activation and set up (Pro and Enterprise plans)
- Activation and set up (Growth plan)
- How to use Clicked Element
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Clicked Element VS Zone Clicked (for Pro and Enterprise plans)
Introduction
Identify whether users clicked on a call to action (button or link text) with ‘Clicked Element’.
For example: Add to cart button, Help Center link, Book a demo button.
Clicked Element is available as a filter on the Contentsquare Growth plan or as a condition on Contentsquare Pro and Enterprise plans.
Activation and set up (Pro and Enterprise plans)
Prerequisites before using Clicked element
If you are an Enterprise customer and cannot see Clicked Element in your Analysis Context, please contact your Success Manager to activate the condition.
1. Understand clicked element data handling: Review the following articles with your IT team to understand what and how the data is collected for ‘Clicked element’, so you can identify any risk of your elements exposing personal data.
- Personal data handling
- What data is and isn't collected
- Best practices to prevent personal data leaks
2. Acknowledge additional data collection: Enabling ‘Clicked element’ requires activation of additional data collection. By enabling data collection, you agree to the collection and use of data when ‘Clicked element’ is active.
- Please read the article on additional data collection.
3. Identify and mask personal data for clicked elements: If you think your website may contain personal data with newly collected elements, you have the personal data management tools such as Automasking and Element Masking to mask data, which will impact the data collection of this feature.
- Please read and follow the steps in Removing personal data in Clicked Element.
4. Determine a list of clicked elements that you want to collect and unmask: Work with your IT team to identify what masking methods you have in place (if unsure, you can also contact your CSM). With Automasking and any Element Masking in place the elements you want to collect may need to be unmasked (in order to see any results when analyzing).
Personal data handling for Clicked Element
In this section we will explain the default and configurable privacy settings available in Contentsquare (for Enterprise plans) and how they impact the usage of ‘Clicked Element’.
Default privacy settings
- Personal data anonymization (always enabled by default). Any text data that includes personal data will automatically be excluded from collection, except for sequences of digits. (Learn more about personal data handling).
- Element masking (implemented by you).Text data from masked elements will not be collected under any circumstance.
- Auto masking (configured during implementation). Text data anonymized through automasking will not be collected. The clicked element will not be collected unless <data-cs-capture> is present on the clicked button or link.
FAQs
How do I disable data collection for Clicked Element?
Contact your Success Manager to disable data collection for ‘Clicked Element’. If you disable it, the segments based on it will no longer be valid, and no data will be collected until you enable it again.
How do I enable data collection for Clicked Element?
Contact your Success Manager to activate the condition and to have data collection enabled.
Why can’t I see any results when I enter clicked element text (with data collection enabled) ?
If you are expecting to see results when you have entered in your clicked element text in the Analysis Context, and you are getting zero results, it could be that this element has been masked.
Is the hyper linked URL taken into account when using Clicked Element?
No, it means that the URL or the text must be displayed in the interface to be considered.
Do I need to use inspect element to get the code to add to the open field in the segment creator?
No, you do not need to inspect the element code.
Is the Clicked Element case sensitive?
No, it is not case sensitive. For example you can type ‘sign up’ to get all results for ‘Sign up’.
Activation and set up (for Growth plan)
In this section we will explain the default and configurable privacy settings available in Contentsquare (Growth plan) and how they impact the usage of ‘Clicked Element’.
Admin users can configure the privacy settings in ‘Site Settings’.
- On page-numeric text (suppressed by default). No results will show when searching for button text which is numeric text in the ‘Clicked Element’ filter.
- On-page content (if suppressed). No results will show when using the ‘Clicked Element’ filter.
- On-page text (if suppressed). No results will show when using the ‘Clicked Element’ filter.
- Location information. The user’s country of origin is suppressed. No impact on the feature Clicked element: relevant results will show when using ‘Clicked Element’.
How to use Clicked Element
1. Open the Analysis Context
2. Select 'Clicked Element' from the segment condition drop down.
When to use Clicked Element
The following use cases can help you find the right opportunity to use the feature.
Analyze CTA performance across multiple pages
Filter on sessions where the click either did or did not occur to review these users journeys and determine if they convert. Analyze how they interact with other elements on your site.
This is especially useful when the same CTA appears across different pages, such as:
- 'Add to Cart' on Product Detail Pages (PDPs)
- or 'See More' on Landing Pages
- or 'Menu' (across your site)
Monitor the effectiveness of your acquisition pages
Measure how well your acquisition pages (e.g. landing pages or editorial pages) are driving users into your funnel by focusing on the performance of specific CTAs:
1. Create and apply the Clicked Element condition: 'have not' clicked on a button or link that 'contains CTA text' (Sign up now or learn more).
2. Go to Journey Analysis to understand their paths on your website.
3. Review Session Replays to uncover any friction points that prevent user engagement.
4. Analyze Heatmaps to check that the CTA is visible and easily clickable.
Test and optimize CTA wording for better engagement
A/B test different call-to-action (CTA) copy to identify which version drives higher clicks. E.g. 'Shop Now' vs. 'Browse Now' or 'Sign Up' vs. 'Join Now'.
Segment sessions based on text click through rate and track user journeys to see if they convert or complete desired actions to assess effectiveness.
Compare performance of different CTAs and measure impact
Evaluate the performance of multiple CTAs leading to the same goal.
For example in an insurance quote flow, you might have options like 'Call Back' or 'Save' or 'Purchase'.
By analyzing conversion rates for each CTA, you can determine which is most effective. If available in your plan, use Impact Quantification to assess the precise impact of each CTA on a specific goal.
Identify barriers to completing a specific flow
Identify why users aren't completing specific flows (such as onboarding, checkout, sign-up, or log-in) by applying the Clicked Element condition in Session Replay.
1. Create and apply the clicked element condition: 'have mot' clicked on button or link text that 'contains CTA text' on a specific page.
2. Watch the filtered replays to identify any obstacles users face in completing the flow.
3. Apply the same filter to a Heatmap to understand what users are interacting with and what might be preventing them from progressing.
Make data-driven decisions to optimize CTAs
Optimize your CTAs to improve user engagement.
1. Create and apply the clicked element: 'have not' clicked on button or link text that 'contains CTA text' on a specific page.
2. Review session replays to identify potential barriers that prevent users from clicking the CTA.
3. Use a 'Scroll' Heatmap to see if the button position is negatively affecting engagement.
Clicked Element vs. Zone Clicked
| Clicked Element | Zone Clicked (for Pro and Enterprise plans) |
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