This article applies to Contentsquare customers on Pro and Enterprise plans. If you do not have access to the extension, you can start a free trial for 90 days or contact your Customer Success Manager for more information.
What is the User Lifecycle extension
The User Lifecycle extension provides a powerful suite of tools for in-depth analysis of your user behavior across multiple sessions and devices.
You can identify key drivers of ROI and customer lifetime value, enabling data-driven decisions to optimize performance. The data provides a comprehensive understanding of customer digital journeys and facilitates optimization of online presence for maximizing product value.
What can you do with the User Lifecycle extension
With the User Lifecycle extension, you can:
- Optimize Return on Ad Spend in campaigns by understanding how, why, and where users reach your site
- Identify which pages drive user loyalty
- Monitor and optimize cross-device journeys
Key features of the User Lifecycle extension
- Acquisition Analysis
- The Users View
- Lifetime value metrics and segments
What to read next
Optimize your acquisition channels with Acquisition Analysis