What is the Product Analytics extension
The Product Analytics extension provides a powerful suite of tools for in-depth analysis of your user behavior across multiple sessions and devices.
You can identify key drivers of ROI and customer lifetime value, enabling data-driven decisions to optimize performance. The data provides a comprehensive understanding of customer digital journeys and facilitates optimization of online presence for maximizing product value.
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- Acquisition Analysis
- Users View
- Embedded Product Analytics metrics
- Product Analytics segment conditions
Key features
Acquisition Analysis
Acquisition Analysis provides detailed insights into how users arrive at your website, helping you evaluate the effectiveness of your acquisition sources. By analyzing this data, you can:
- Identify top performing channels
- Measure how channels drive acquisition, engagement and conversion
- Evaluate campaign performance
These insights help you make data-driven decisions to optimize your acquisition strategies.
Learn more about Acquisition Analysis
Users View
The Users View gives you actionable insights into your user base with our comprehensive analytics. Quickly identify and count active users or purchasers, understand geographic and device distributions, and determine which users matter most even before diving into their sessions.
The User list view displays key user information:
- User ID: Unique user ID
- First seen: Date and time of the user's first session
- Last seen: Date and time of the user's most recent session
- Country: User's most recent session country
- Device: User's most recent session device
- Number of sessions: User's total session count
The users list view provides key metrics such as:
- First and last interactions
- Session counts
- Device and country data
Clicking on a specific user opens a side panel displaying:
- User full profile with additional user properties
- One-click access to the user session replays
Embedded Product Analytics metrics
You can access embedded Product Analytics lifetime metrics across various features, providing deeper insights into user behavior. These metrics are integrated into key capabilities such as:
Journey Analysis
- Multi-session purchase rate: Percentage of sessions where a user completed a specific journey and made a purchase (in a subsequent session).
- Multi-session return rate: Percentage of sessions where a user completed a specific journey and returned for another session.
Page Comparator
- Multi-session purchase rate: Percentage of sessions where a user viewed a specific page and made a purchase (in the current or a subsequent session).
- Multi-session return rate: Percentage of sessions where a user viewed a specific page and returned for another session.
- Average lifetime revenue: The average lifetime revenue generated by users who viewed a specific page or page group at least once across any number of sessions.
Zoning Analysis
- Multi-session purchase rate: Percentage of sessions where a user clicked a specific zone and made a purchase (in the current or a subsequent session).
- Multi-session return rate: Percentage of sessions where a user clicked a specific zone and returned for another session.
CS Live
- Multi-session purchase rate: Percentage of sessions where a user clicked a specific zone and made a purchase (in the current or a subsequent session).
- Multi-session return rate: Percentage of sessions where a user clicked a specific zone and returned for another session.
Product Analytics segment conditions
Analyze user sessions based on your users lifetime behavior. Open the Analysis Context and select 'Product Analytics' to see the available segment conditions. You can use:
- Returned in a later session: Sessions of users who then returned in one or more subsequent sessions.
- Did not return in a later session: Sessions of users who did not return in any subsequent sessions.
- Returned in a later session but did not transact: Sessions of users who returned in subsequent sessions but did not transact.
- Returned in a later session and transacted: Sessions of users who returned in subsequent sessions and transacted.
- Transacted, and transacted again in a later session: Sessions of users who transacted and then transacted again in subsequent sessions.
- Transacted, but did not transact again in a later session: Sessions of users who transacted but did not transact again in subsequent sessions.