Understand what makes users return and complete a purchase, and identify the reasons behind permanent drop-offs using lifetime metrics and value segments.
You can leverage these segments and metrics across Journey Analysis, Page Comparator, Zoning, and CS Live.
In this article, we will show you examples of how you can use these metrics and segments.
Monitor and optimize multi-session funnels
See which of your pages attract the highest number of repeat visitors and/or lead to a purchase in the next session.
1. Go to Journey Analysis.
2. Hover over the ‘returned in new session’ (green band) to view the data for your key landing pages.
Use the multi-session purchase rate metric to see what % of users, who exit, return and complete a purchase.
Learn more about multi session purchase rate in Journeys.
Increase user retention and repeat purchases
Understand if content, designed to improve user loyalty, is effective. For example: Rewards for creating a new account.
1. Create or use an existing Zoning analysis of the relevant page.
2. Select ‘Multi-session purchase rate’ from the metrics drop down menu.
3. Hover over the ‘CTA’ (E.g. Sign up, Register) to see how well it performs.
Learn more about Multi-session purchase rate and multi session return rate metrics.
Optimize strategies involving high-consideration purchases
Analyze the average lifetime revenue per session for users exploring premium products compared to cheaper options, to identify which segments drive the most value over time.
1. Go to Page Comparator.
2. Select the two page groups to compare.
Scroll across to the ‘average lifetime revenue’ column to see which page drives more value over time.
Learn more about the average lifetime value metric