The concentric circle visualization shows at a glance how your visitors behave.
The navigation path represents 100% of a visitor's journey, from entry to the site (landing page) through up to 7 levels of depth (it is possible to view beyond this level by clicking the page you want to look at in more detail). To find out more about visualization options, read our How to read a user journey article.
How to Interpret a Journey
The three graphs above represent different types of journeys which we will examine in more detail below. Each page is displayed as a fraction of a concentric circle representing its proportion of total page views: the larger the fraction, the more views accounted for by the journey. You can interpret visitors' journeys step-by-step, as they progress. For example, in the second graph, the percentage of visitors who viewed the home page (blue) first and then viewed the list page (yellow), then this page again, and so on.
Identifying navigation behaviors from graph shape
You will see that graph shapes differ greatly (the first is round and not very deep, the second shows multiple deep journeys, while the third shows navigation peaks followed by exits). Each shape visually represents navigation behavior, so you can quickly identify anomalies and compare paths in different segments and periods.
Identifying Bounces and Exits
You can use the Journey Analysis to highlight all exits from the site (the black fractions of circles) at any time in a visitor's navigation (graph 1)
The exit rate is the ratio between the number of visits that ended on this page and the number of visitors that viewed the page. Unlike bounce rate, the page can be viewed at any time during the visit (whereas we only take into account the first page viewed when calculating bounce rate). Bounce rate is therefore included in the calculation of exit rate.
We refer to bounce when the exit takes place on a landing page, so at the second step of the path (graph 2)
More specifically, bounce rate is the ratio between the number of visitors who bounced on the page (when visitors land on the site via this page and leave it straight away without viewing a second page) and the number of visitors who started on this page.
The third graph shows exits without bounces.