Journey analysis allows you to see how visitors progress through your site, page by page, from entry to exit. Find existing, well-trafficked paths that visitors use to reach your website's navigational goals or surface the top anomalies blocking visitor paths.
Through different journeys visualizations, you can retrace your visitors' first seven (7) navigational steps from:
- your landing pages (default)
- any other page (customize)
- a particular page your visitors are exiting from using the Reverse journey capability
How to use Journey analysis
Feature overview
1. All Journeys from Landing page groups shows your visitors' journeys after they leave your landing pages. See the percentage of visitors of each landing page group on the right. Remember, the data displayed are based on your Analysis context.
2. Journey after a Page group allows you to select any site page from a drop-down menu so you can view visitor journeys from any given point in the navigation (landing or non-landing pages).
3. The Reverse journey allows you to track customer journeys backwards, starting from the exit point (the inner-circle in the visualization).
4. The burger menu expands and shows a list of all your pages. Click on a color to view the associated path for that page, which will be visible by contrast.
5. The Journey selection mode shows you a particular page sequence. Toggle the mode on or press Ctrl and mouse over semi-circles to have paths appear by color contrast.
6. The Compare mode allows you to compare two journeys side by side and analyze differences between dates, segments and devices on a single screen.
7. Journeys details panel expands and shows the journey details of the selected journey steps (journeys after the main landing page groups or a journey after a specific page group).
8. Export functionality that allows you to share your Journey analysis as an image.
Landing page groups visualization
By default, "All journeys from landing page groups" are displayed. Here is an example for a Journey analysis set from a website's landing pages.
1. The inner-circle represents your website’s most common landing pages.
2. The following concentric circles represent the first seven (7) navigational steps.
3. All successive circles' portions represent visitors’ paths: where are visitors in the website after 2, 3 or 7 pages? What percentage of visitors reach those steps?
Each page is represented by a color, so the legend allows you to read which pages are in sequence.
Export or copy your Journey analysis visualization
You can download or copy your Journey analysis visualization as an image and insert it in your presentations.
To Export the sunburst:
1. Click on the three dots on the top right corner of your screen.
2. A modal will open and you'll be able to select the details you want to export.
You can choose to export the following details:
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Journey visualization
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Analysis Context
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Page group list, names & colors
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Journey details
3. Click on Copy to clipboard or Download. When your export is complete you will get notified with a confirmation message.
Tab navigation in Journey analysis
The newly enabled tab-based navigation is the first step in making the Journey analysis more accessible. You can now use keyboard commands to move between the different Journey analysis features.
Tab-based navigation is available for the following features:
- Open/close the Journeys details panel
- Expand the burger menu, search for a page and highlight a page group from the list of your pages
- Navigate the sunburst, select specific arcs and see the user journey that follow
Using tab navigation
To activate the focus and enable the tab navigation, first click on the area of the feature you would like to use and then click on the Tab key on your keyboard.
If you want to move to another Journey analysis feature, continue clicking on the Tab key until you reach the feature you’re interested in and then click on the Enter key to activate it.
To go back and focus on a previous element, click the Shift and Tab keys.
Using the Burger menu to highlight a page group
Each page group n the Journey analysis visualization is associated with a color. The colors displayed in the left sidebar are used to highlight the pages associated with it.
Using the sunburst
To go through the sunburst and follow your users' navigational paths, first click at the centre of the sunburst visualisation to activate the focus.
Then use the Tab key to focus arcs, click Enter to select the path and see the pages that follow.
To go back a step or navigate and see the journeys from all landing pages, click on the area of the breadcrumb trail to enable the focus. Then click the Tab key until you reach the desired step and click Enter to navigate to it.
Undefined page groups
If you see undefined page groups in your visualization it means there are pages missing from the mapping you are using for your analysis.
How do I find out what pages (URLs) are represented by these undefined paths?
Right-click on the grey circle portions with Undefined pages and select 'Show/ edit pages' from the menu.
Then you will see a list of 'Undefined page groups' or the 'Pages not included' in the original mapping that you are using for this analysis.
How to add undefined pages to the mapping I've been using?
You can define your undefined pages by:
- Going to the Mapping module and finding the mapping associated with the journey you are analyzing (hint: look at your Analysis context to get the name of your mapping before leaving Journey analysis). Use the Contained pages list as your guide to add to your mapping.
- Using the shortcut menu to define your pages on the fly without leaving the Journey analysis.
Using the 'Show/edit page groups' shortcut to define pages
Right-click on the grey circles in the Undefined pages section and select 'Show/edit page groups'.
In the panel that opens, you'll find the list of Undefined page groups linked to the Analysis context settings. To define them, click on the 'Create page group' CTA.
You will be prompted to a page editor where you can use path/host/query/custom variable conditions to add the undefined pages to an existing group or create a new page group.
Click the arrow next to the summary details of the undefined pages to expand the list of undefined page groups. Use this expanded list as a reference when creating your new page.
Learn more about editing a mapping or page creation by using mapping on the fly.