Want to unlock valuable insights?
Step one, open your Analysis context menu at the top of the Contentsquare interface and choose a device(s), time period, and segment for your analysis.
The Analysis context settings apply to your user account only, meaning only you will see what you have set.
Setting your Analysis context
To define your analysis: choose a device, time period, and population segment.
- Device: select a desktop, mobile, tablet, or all devices at once.
- Time period: choose between a predefined selection (e.g. “last month”) or select a time period using the calendar. You can also select to segment your data by hours and minutes and look at the data during a specific time of a day. Note: By default, you can access three months of data within Contentsquare.
- Segments: choose a segment from the drop-down list. You can also create a new segment by applying different conditions.
Comparison mode
You'll find the Comparison mode in the bottom right corner of the Analysis context menu.
The Analysis context’s comparison mode allows you to compare data on a single screen. This mode is also available in Page comparator, Zoning analysis, Impact quantification and Dashboards.
Compare two devices, time periods, or segments. Compare the chosen metrics and identify existing data gaps.
- Open the Analysis context
- Choose the device, time period or segment you want to analyze, then toggle the Comparison mode button on
- Choose the second device, period or segment you want to compare. You can also do a multidimensional comparison (e.g., Desktop and New users against Mobile and Returning users)
- Click Apply
Once your Analysis context is set and applied, you'll see a new graph where you can monitor metrics for the two analysis contexts you have chosen to compare.
When you are finished comparing, click on Analysis context again and toggle the Comparison mode off.
Creating a new segment in the Analysis context
Create a new segment using the Analysis context and apply it to your analysis.
Choose between different types of conditions:
- Segments (new/returning visitors, bouncers/non-bouncers, etc.)
- Goals (viewed PDP, clicked cart, etc.)
- Session attributes (browser, visit duration, number of visits, etc.)
- User actions (exit page, landing page, hesitation time on a zone, etc.)
- Product Analytics (beta) (returned later in a session, returned in a later session and transacted, etc.)
Read more on segment conditions and how to create segments
To learn more about advanced segmentation and follow a step-by-step guide on combining conditions, go to the article sequential segments.
Using the Page builder for creating segments based on user actions
Page builder is a page creation menu where you can select the page you want to analyze.
You can use the Page builder to create segments at the page group or page level, for every segmentation dimension that requires a page input. These include all user-based actions that help you group users who viewed, hovered, bounced, exited, landed, clicked, hesitated, and more on specific pages and zones.
Find the full list of available user actions here
Ex: "Page viewed" Users have viewed "My account" page "2" times
To access the page builder, open the Analysis context, select the segment condition you want to apply and select the option that segments the users that have/have not viewed/landed on/exited (and all user-based actions mentioned above) at the specific page.
After you click on the Select a page drop down, the page builder menu will open.
Page builder offers three ways of selecting a page:
- Single page,
- Page group on the fly,
- Page group from mapping
Analyze a single page
See data for a single page (URL) including all its queries. Use it for a single-page analysis, for example, to analyze a specific blog page or a new promotional landing page.
Page group from an existing mapping.
Use page suggestions, or search for a page group from a mapping that you want to analyze.
Page on the fly
In case you don't have the right mapping ready to use, you can now create a new page by applying conditions on the fly.
To create a page on the fly, you can use either:
- Path/ Host/ Query condition that "contains", "doesn't contain", "matches exactly", etc. a certain value;
- Custom variables, where you will choose the key, a condition, and a value.
To preview all the URLs falling under the conditions you applied, click on the number of URLs displayed in blue.
In the example above, we created a new page that contains 2103 pages(with 44650 views in the last 3 days) falling under the selected condition: path matches exactly "/".