With Merchandising, Merchandising segments are available in your Analysis context, across all Contentsquare features, to provide you with a more ecommerce specific analysis.
Select from the following Merchandising action conditions in your Analysis context to create segments on the fly:
- Category / Brand add to cart
- Category/ Brand product page views
- Category/ Brand purchase
- Product add to cart
- Product page views
- Product purchase
Create and save Merchandising segments
1. Go to Segments
2. Click New Segment
3. Scroll down to select conditions from the Merchandising actions section of the drop-down menu.
4. Select from specific catalogs and categories.
5. Click Create to save.
How to create Merchandising alerts
Use Merchandising Action conditions to build segments specific to user interaction with your catalog.
1. Create a segment (follow the instructions above)
Ex: Create a segment called "Purchased Macbook Pro" using the "Product Purchase" condition to group together users who purchased a Macbook Pro.
2. Select 'Alerts' from the main menu
3. Create a custom alert using the Merchandising action segment you've created and click 'Next step'
4. Choose if you'd like an AI Alert to alert you automatically or a customizable manual alert and click 'Next step'.
5. Review your alert summary and click 'Create'.