Categories, Brands & Products
|
Metric |
Definition |
Calculation |
|---|---|---|
|
Number of visits |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Add to Cart Rate |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Number of Add to Cart |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Conversion Rate |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Number of conversion |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Revenue |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Unit sold |
Same as Categories/ Brands/ Products List |
Same as Categories/ Brands/ Products List |
|
Number of page views |
Number of times the product page is viewed |
See Page Comparator Metric (Number of pageviews of the product page that belong to the category) |
|
Bounce Rate |
% of visitors has entered and left the website from the product page of the product without seeing a second page |
See Page Comparator Metric |
|
Exit Rate |
% of visitor that left the website from the product page of the product |
See Page Comparator Metric |
|
Scroll Rate |
% of the product page that has been scrolled down |
See Page Comparator Metric |
|
Time spent |
Average time spent on the Product page |
See Page Comparator Metric |
|
[Categories' products highlights] % of category total |
For each metric of the TOP, FLOP, INCREASE, DECREASE, the % of category total is how much the product weights in the category total value |
Product KPI value / Category KPI value * 100 |
|
[Categories' products highlights] Evolution |
For INCREASE and DECREASE, the evolution is the % of increase or decrease of the selected KPI between the selected period and the previous one |
(Product KPI value of the selected period - Product KPI value of the previous period) / roduct KPI value of the previous period * 100 |
|
[Product Opportunities] Need visibility |
Products that are in the 10% less visited products (number of visits) WITHIN the 10% most purchased products (in term of conversion rate) |
Products that are in the 10% less visited products (number of visits) WITHIN that are in the 10% best conversion rate. |
|
[Product Opportunities] To optimize |
Products that are in the 10% most visited products (number of visits) WITHIN the 10% less purchased products (in term of conversion rate) |
Products that are in the 10% most visited products (number of visits) WITHIN the 10% less purchased products (in term of conversion rate) |
|
[Product Opportunities] Stock loss revenue |
Revenue missed due to out of stock products during the time period selected in the analysis context |
Number of visits when out of stock x unit price at the time of visit x average conversion rate of the category during the selected period |
|
[Product Opportunities] Exposure sessions
|
Number of sessions where the product was visible to the user at least once, in either the product page or a non-product page |
Number of sessions where the product was visible to the user at least once, in either the product page or a non product page |
|
[Product Opportunities] Add-to-cart after exposure
|
The percentage of sessions where the product was added to cart during an exposure session
|
The percentage of sessions where the product was added to cart during an exposure session Number of exposure sessions with at least one (1) Add to cart of a Product / Number of exposure sessions |
|
[Product Opportunities] Conversion after exposure
|
The percentage of sessions where the product was purchased during an exposure session |
The percentage of sessions where the product was purchased during an exposure session Number of exposure sessions with at least one (1) purchase of a Product / Number of exposure sessions |