Using Goals (Mobile Apps)

Goals are essential when you define your analysis objectives. You can use them in different ways, either to analyze the population having achieved the created goal or to analyze the way screens and zones contribute to achieving a chosen goal.

Using Goals in Segments

You can create new segments based on goal completion, using a goal - read more here.

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Using Goals in the Analysis Context

You can define your analysis parameters inside the Analysis using a goal - it lets you create a segment on the fly based on users who have (or haven't) completed a certain behavior.

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Note:You can save any segment you've created on the fly as a a new segment, and use it in other capabilities.

Using Goals as Conversion Goals

You can select a goal as a Conversion goal, to get an overview of if users have completed the goal (based on the settings in your Analysis Context).

You can select a Conversion goal using the goal selector inside the Screen Metrics, Zoning Analysis ("Conversion rate per tap"), Dashboards and Alerts.

E.g. in the Zoning: select a goal in Conversion goal selector ("Conversion rate per tap/swipe")

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Note: Conversion is not necessarily a transaction, but corresponds to any goal you want your users to achieve (e.g. reached a Product screen, tapped on "add to cart", viewed a List screen, etc.).

Articles in this section

Using Goals in Segments

Using Goals in the Analysis Context

Using Goals as Conversion Goals