When using the Journey Analysis, your app's user journeys are displayed inside the journey visualization. The inner circle represents the screen that users have landed on, and each following step shows which screens users visited after and in what order.
How to associate screens with steps
Each color represents a screen that your users visited during their journey. To understand which color symbolizes which screen, you can:
1. Hover the step in the visualization
2. Open the 'List of screens' using the burger menu
3. To see where a specific screen has been seen inside a journey, open the 'List of screens' and start the screen you want to analyze. The specific screen will be highlighted inside the visualization.
How to identify a journey
1. To identify a journey, begin from the inner circle and trace the steps outwards.
- Each screen is displayed as a fraction of a concentric circle, that is represented in proportion to the total screen views: the larger the fraction, the more views.
2. Toggle on 'Journey Selection' to highlight a particular journey, and to see what percentage of users reached each step.
- By default, the visualization only shows seven steps of a journey. To see more than seven steps, click on any step in the visualization.
Exit and Bounce Steps
Any black step in the journey represents user Exits or Bounces.
Exit: When a user leaves your app after viewing two or more screens.
- If the black step appears in the middle of a journey, it means that the user exited the app. For example, if the exit step appears after the cart page, the use exited your app after seeing the cart page.
Bounce: When users land and exit on the same screen, without viewing a second screen.
- If the black step appears directly after the inner circle, it means that users bounced off the app after viewing only one screen (the landing screen).
The golden path journey
The 'Golden path' is a user journey is which the user reaches a particular goal in as few steps as possible. For example, when a user goes from the cart screen to the confirmation screen and only views the checkout step once.
Surfacing friction
The journey visualization offers an opportunity to surface potential friction in your user's journeys. For example, bounce visits or early exits in the middle of a user journey could mean that users encountered some type of friction or frustration that made them leave the app.
Other signs to take note of are Looping behavior and Screen reloads:
- Looping behavior: If two screens appear after each other several steps in a row, it means that users are looping back and forth between these two screens. Depending on where in the journey it's appearing, it could mean that users are experiencing frustration. For example, that they aren't finding what they are looking for.
- Page reloads: If one screen appears several steps in a row, it indicates that users are reloading the screen. This could be a sign of frustration, for example that the screen isn't loading correctly.
Go further
Learn how to interpret different users' paths with the following how to guides:
- Data interpretation overview
- Interpreting generic paths
- Analyzing specific pages
- Interpreting browsing product browsing paths
- Interpreting checkout paths
Note: These are web-oriented but apply to App analysis.