Reverse journey let's you visualize users' paths from entry screen to exit screen. See the journeys they took before viewing a screen for the last time and understand why they exited.
The Reverse journey includes two visualizations:
- 'All Journeys to exit screens': See the journey's your users took before reaching their exit screen.
- 'Journeys before a screen': See journey's your users took before reaching a specific screen of your choosing.
How to use Journeys to Exit Screens
The 'Reverse journey' visualization's inner circle represents your users' exit screens.
1. Active 'Reverse journey' mode.
2. By default, 'All journeys to exit screens' is activated.
3. Read the visualization from inside out:
- the inner circle represents user's exit sreens.
- the second following circle represents the paths the users take before reaching the exit screens.
- the app entry screens (landing screens) are all shaded transparent purple.
How to use Journeys before a Screen
1. Active 'Reverse journey' mode and select 'Journeys before a screen'.
2. Select the screen you're interested in from the drop-down menu.
3. Read the visualization from inside out:
- the inner-circle represents the screen you've selected.
- the steps following the inner circle shows the steps users took before reaching the chosen screen.
- the app entry screens (landing screens) are all shaded transparent purple.