The average cart amount is calculated by dividing the total revenue by the number of transactions.
How it's calculated
Average Cart = Revenue of all sessions* ÷ Number of transactions from all sessions*
*Sessions are defined by the context analysis
Several transactions on one visit. — You can send several transactions to Contentsquare on a single visit. To do so, you need to collect them with different references (otherwise, only the last one will be stored).
How to interpret it
When analyzing a Product List Page you can use this metric to see what zones are generating the most revenue.
Zones with a high ROI have the biggest business impact/higher contribution to purchase conversions.