Total revenue generated by visitors who clicked on the zone.
As a visitor can click on several zones, the sum of every zone is bigger than the global revenue.
How it's calculated
Revenue = Total purchase amount ($/€/£/...) of all sessions*
*Sessions are defined by the context analysis
How to interpret it
This metric ranks elements based on their contribution to revenue.
The Revenue metric shows which elements are leading in revenue, and which are underperforming. When analyzing a category page, for example, this metric will indicate which zones are accruing the most revenue.
With a total revenue of $24,192, the blouse is the product leading to the most revenue on this page.