Distribution of clicks among the zones created in this specific zoning.
Sum of all the zones created on the page is 100%. Calculation is based on parent zones.
How it's calculated
Click Distribution = Number of clicks on the zone ÷ Sum of clicks on all created zones
How to intepret it
This metric allows you to determine zones which receive the highest and lowest share of clicks on the page. This is useful for merchandising, allowing teams to determine which zone is most clicked, and can be helpful when organizing the top navigation menu of a website.
Here you can see that more visitors are clicking on the second zone in the menu nav, which drives 5% of all clicks on the page.