Of visitors that hovered the zone, the percentage that also completed an ecommerce transaction during the same visit.
How it's calculated
Purchase Conversion Rate per Hover = Number of purchasers who hovered a zone ÷ Number of visitors who hovered a zone
How to interpret it
This metric shows you if hovering on a zone impacts the purchase.
This metric is useful when analyzing zones that are less frequently clicked on or do not have a lot of traffic, thus rendering the click rate statistically insignificant.
This metric shows you which elements visitors care about the most. It also allows you to determine which content influences clicks and purchases.
For example, hovering over the FAQ is often highly correlated with clicking the CTA button.
It can be applied to any content, including branding or information (text, photos, etc). A high Hover Rate can translate to interest in a zone.
Here you can see that visitors to this page are very price conscious (7% Conversion Rate Per Hover on the price filter).