Of users that clicked on the zone, the percentage that also completed an ecommerce transaction during the same visit.
This metric shows if users clicking on a zone impacts conversion rates.
How it's calculated
Purchase Conversion Rate per Click = Number of purchasers who clicked a zone ÷ Number of users who clicked a zone
How to interpret it
It shows you at a glance which zones on a page are contributing to conversions when they are clicked on.
This can be useful when determining what type of content to feature on a page.
Here you can see that users who click on the third element of the menu have a high purchase intent.