The average number of clicks on the zone, for pageviews with at least one click on the zone.
A click recurrence higher than 1 may indicate frustration on an unclickable element or interest in page functionality.
How it's calculated
Click Recurrence = Total number of clicks on the zone ÷Total number of pageviews with at least one click on the zone
How to interpret it
This metric measures engagement and frustration.
Context is key to analyzing this metric and to understanding whether a high Click Recurrence is positive or negative. For example, a high Click Recurrence on a carousel is positive, as it shows that visitors are engaging with the element.
This metric can help you spot if visitors are trying to engage with elements that are not clickable. If users are repeatedly clicking on a banner that they expect will take them somewhere but doesn’t, then it is a negative experience. A high Click Recurrence would help you consider removing the banner or adding a link.
The City field on this form is clearly a friction point, with the average visitor clicking on it upward of 3 times.