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Activity Rate
The ratio between the time users spend interacting with the page and the time spent on the page.
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Attractiveness Rate
Number of views with zone displayed and at least one click divided by the Number of views
Read more about Attractiveness Rate
Average Cart
The average amount calculated by dividing the revenue by the number of sessions that converted.
Read more about the Average Cart
Bounce Rate
The ratio between the users who entered the site and left it without having seen a second page and all users.
Read more about site level Bounce Rate or page level Bounce Rate
Click Distribution
Distribution of clicks among the zones created in this specific zoning.
Read more about Click Distribution
Click Rate (Pageview Level)
The percentage of pageviews with at least one click on the zone.
Read more about Pageview Level Click Rate
Click Rate (Session Level)
Number of sessions where the zone was clicked divided by the total number of sessions.
Note: Click Rate (Session Level) cannot be used when creating alerts or workspace widgets
Read more about Session Level Click Rate
Click Recurrence
The average number of clicks on the zone, for pageviews with at least one click on the zone.
Read more about Click Recurrence
Conversions (Ecommerce)
The number of sessions during which users completed an Ecommerce transaction.
Read more about Conversions (Ecommerce)
Conversions (Objective)
The number of sessions during which users achieved a defined goal.
Read more about Conversions (Objective)
Conversion Rate per Click
Of users that clicked on the zone, the percentage that also completed the selected goal during the same session.
Read more about Conversion Rate per Click
Conversion Rate per Hover
Of users that hovered the zone, the percentage that also completed the selected goal during the same session.
Read more about Conversion Rate per Hover
Engagement Rate
Of all pageviews with at least one hover on the zone, the percentage that also have at least one click on that zone.
Read more about Engagement Rate
Exit Rate
The ratio between the number of users that ended their navigation on a page and the total number of users.
Read more about Exit Rate
Exposure Rate
Number of pageviews that displayed the mid-height pixel line of the zone during at least 150 milliseconds divided by the Number of pageviews.
Read more about Exposure Rate
Exposure Time
Time the mid-height pixel line of the zone is visible when it is displayed after having at least spent 150 milliseconds on the zone.
Read more about Exposure Time
Float Time
Average total time spent hovering over the zone.
Read more about Float Time
Hesitation Time
Average time elapsed between the last hover and the first click on the zone.
Read more about Hesitation Time
Hover Rate
The percentage of pageviews with at least one hover on the zone.
Read more about Hover Rate
Load Time
The time between the call of the page and when the users can start interacting with it.
Read more about Load Time
Number of taps
Total number of taps on a zone
(Longer article coming soon)
Page Height
The height of the page in pixels at its first load (an average for all the URLs included in the page).
Read more about Page Height
Purchase - Conversion Rate per Click
Of users that clicked on the zone, the percentage that also completed an ecommerce transaction during the same session.
Read more about Purchase - Conversion Rate per Click
Purchase - Conversion Rate per Hover
Of users that hovered the zone, the percentage that also completed an ecommerce transaction during the same session.
Read more about Purchase - Conversion Rate per Hover
Revenue
Total purchase amount ($/€/£/...) of all sessions.
Read more about site level Revenue or zone level Revenue.
Revenue per Click
Total revenue generated by users who clicked at least once on the zone divided by this number of users.
Read more about Revenue per Click
Scroll Rate
The proportion of the page displayed by users.
Read more about Scroll Rate
Swipe Rate
The percentage of users who have swiped in a selected direction on a zone during a pageview.
Tap Distribution
Distribution of taps among the zones created in this specific zoning. (Sum of all the zones created on the page is 100%.)
Read more about Tap Distribution
Tap Rate (screenview level)
The percentage of screenviews with at least one tap on the zone.
Read more about Tap Rate (screenview level)
Note: this metric will be called Tap rate- pageview level
Tap Rate (session level)
Number of sessions where the zone was tapped divided by the total number of sessions.
Read more about Tap Rate (session level)
Tap Recurrence
The average number of taps on the zone, for pageviews with at least one tap on the zone. (A tap recurrence higher than 1 may indicate frustration on an unclickable element or interest in page functionality.)
Read more about Tap recurrence
Time Before First Tap
Average number of seconds between when our tag is loaded and the first tap on the zone, for pageviews with at least one tap on the zone.
Read more about Time Before First Tap
Time Before First Click
Average number of seconds between when our tag is loaded and the first click on the zone, for pageviews with at least one click on the zone.
Read more about Time Before First Click
Time Spent
The average time spent on the page.
Read more about Time Spent
Views
An uninterrupted navigation of the site. After 30 minutes of inactivity, the session stops.
Read more about Views
Views / Session (Site)
The average number of page views for each session.
Read more about Views / Session (Site)
Views / Session (Page)
The number of times the page was viewed.
Read more about Views / Session (Page)
Sessions
Sessions are defined as the number of individual visits to a website, or a selected page. A session ends after 30 mins of inactivity.
Read more about site-level Sessions or page-level Sessions
Session Time
The average time spent from entry on the site to site exit for each session.
Read more about Session Time