Bounce rate measures the share of visitors who viewed only one page during their session. It can help you identify underperforming landing pages.
How it's calculated
Bounce Rate = Number of visitors who viewed only 1 page ÷ Number of visitors who entered the site
The Contentsquare Bounce Rate can differ from other analytics tools
This is because bounce rate is sometimes defined as the percentage of visits with only one interaction.
How to interpret it
Bounce rate indicates where users are exiting after a single interaction. A high bounce rate can suggest the entry point isn’t effectively engaging visitors or encouraging further navigation through your site.
Key considerations
For further detail, see our article, My Bounce Rate has increased, why? What can I do?