The ratio between the visitors who entered the site and left it without having seen a second page and all visitors.
How it's calculated
Bounce Rate = Number of visitors who viewed only 1 page ÷ Number of visitors who entered the site
Note: Contentsquare Bounce Rate can differ from other analytics tools as "bounce rate" is sometimes defined as the percentage of visits with only one interaction.
How to interpret it
Read the following article: My Bounce Rate has increased, why? What can I do?