The number of sessions during which visitors completed an ecommerce transaction.
How it's calculated
Number of Conversions (ecommerce) = Number of sessions* with ecommerce transactions
Conversion Rate (ecommerce) = Number of sessions* with ecommerce transactions ÷ Number of sessions*
*Sessions analyzed are defined by the context analysis
How to interpret it
Ecommerce Conversions are relevant for Ecommerce companies who are selling goods or services on their site. Transaction information must be sent to Contentsquare. Read this documentation to learn how to send the transaction information.
Monitor your Conversion Rate over time, especially during sales and changes to your site, to gauge the overall health of your site's performance.
If your site is a non-Ecommerce company, you can analyze any user behavior as an Objective Conversion.