The number of sessions during which visitors achieved a defined behavior.
How it's calculated
Number of Conversions (Objective) = Number of Sessions* with Objective behaviors achieved
Conversion Rate (Objective) = Number of Sessions* with transactions ÷ Number of Sessions*
*Sessions analyzed are defined by the context analysis
How to interpret it
Monitor the Conversion Rate of key Objectives over time to see if your site is achieving intended results.
If your site is an e-commerce company, you can analyze transactions as an e-commerce conversion.