The ratio of time users spend interacting with the page to the time spent on the page.
Displayed as percentage.
How it's calculated
Activity Rate = Time spent with interactions* ÷ Time Spent
*Interactions include mouse movements, scrolling, inputs, clicks
Note: We collect and show activity metrics based on 100% of traffic.
How to interpret it
A shipping / billing page, one with lots of fields to fill out should have a high activity rate.