Average number of seconds between when our tag is loaded and the first click on the zone, for pageviews with at least one click on the zone.
How to intepret it
Time Before First Click is particularly useful when analyzing form completion. It allows you to see if fields are being filled out in the correct order.
This metric also shows you which areas of the page are most immediately attractive to visitors, and where people are clicking first.
If a visitor has a CTA in view the time before the first click should be low, but if a zone is more text-heavy, visitors may be slower to click.
The ‘Latest Looks’ section has the longest Time Before First Click, which can indicate the user’s lack of interest in that particular promotion. You can see visitors click quickest on the image to the right (1.80s).
Significativity
It is not recommended to use this metric on low click rates. — On a small sample, time metrics are highly likely to have a high variance: some users can spend 10 min or more on the page before clicking an element, which makes the average time highly skewed if you have any extreme value.