This metric shows you if hovering on a zone impacts the behavior/conversion goal.
How it's calculated
Conversion Rate per Hover = Number of users who accomplished the behavior and hovered over the zone ÷ Number of users who hovered over the zone
How to interpret it
Does hovering over a product’s details result in a high conversion rate?
With the lowest Conversion Rate Per Hover on the page (3.14%), the Manufacturer filter clearly has less impact on purchase than other filters.