This metric shows you if clicking on a zone impacts the behavior/conversion goal. This applies only to clickable zones.
How it's calculated
Conversion Rate per Click = Number of visitors who clicked on the zone and accomplished the behavior ÷ Number of users who clicked on the zone
How to interpret it
If you are analyzing a category page - what zones are helping customers achieve the goal of reaching a product page?
If you are analyzing a product page - what zones are helping customers achieve the goal of adding to their cart?
Remember, this is based on the behavior you select.
The price filter has the highest Conversion Rate Per Click of all elements on the page (7.71%) — making this feature more prominent by bringing it higher up the page could result in more conversions.