Total revenue generated by visitors who clicked at least once on the zone divided by this number of visitors.
How it's calculated
Revenue per Click = Total purchase amount from all sessions where visitors clicked on the zone ÷ Total sessions where the zone was clicked
How to interpret it
This metric ranks elements based on their contribution to revenue and shows you in terms of smaller, more digestible, financial values tied directly to a zone
Revenue Per Click shows you which zones are both attractive and driving high ROI (a high total revenue on a zone may be the result of a high number of clicks).
Similar to purchase conversion rate per click, with this metric you are able to think about ranking zones by exact revenue.
Here you can see that visitors who clicked on the first image were likely to spend more than visitors who clicked on any other section.