The percentage of pageviews with at least one hover on the zone.
This metric determines which zones are consumed the most.
Using this metric, you are able to rank zones and see if they are properly consulted (consider average of other zones + page length). There’s no minimum time required for a hover to be collected.
How it's calculated
Hover Rate = Number of pageviews with at least one hover over the zone ÷ Total number of pageviews
Note: Contentsquare only collects hover data on the following elements: < a >, < button >, < input >,
< textarea >, and < select >.
How to interpret it
A low Hover Rate suggests visitors are not seeing the zone. An easy fix is to make the zone more visible (expand it, make the title bold, etc.).
Here a low Hover Rate on the third menu item (9.34%) shows visitors are not giving this section much attention.