All pageviews where the zone was visible on the screen, the percentage with at least one click on it.
It indicates if visitors are inclined to click on a zone once it is visible.
How it's calculated
Attractiveness rate = Number of views with zone displayed and at least one click ÷ Number of views with zone displayed
Note: We collect and show exposure metrics based on 100% of traffic.
How to interpret it
Are visitors engaging better with content that is located below the fold than with the content above the fold?
Sometimes, the gems are hidden beneath the fold — 37.3% of visitors who scrolled down to the category images tapped on them, showing visitors who were exposed to this content were highly likely to engage with it.