The ratio between the number of views for a particular page in which that page was the final page viewed in a user's session and the total number of views for the page.
How it's calculated
Exit Rate = Number of views of the page in which it is the final page of the session ÷ Total number of views of the page
How to interpret it
Exits can take place at any point in the customer journey. Take note of which pages have an unusually high exit rate, especially in a funnel like your checkout.
Use Case: How to analyze a Funnel?