Analyze user activity across interfaces: sites, apps, product pages, checkout funnels and more to make data-driven decisions using Contentsquare. Add extra value to your unique site expertise and knowledge of best practices while helping to reconcile differing opinions among internal stakeholders.
UX Theory vs User Reality
You can expect your users to take certain pathways based on your site but sometimes they can take unexpected journeys. Contentsquare can help you identify where users are veering off your carefully constructed paths and bridge the gap between theory and reality to create the best user experiences that drive conversion.
Key features for beginners
To get started, here are the three key Contentsquare features to focus on to help you gather meaningful user behavior data at a site-level, content-level, and individual user-level.
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Journey Analysis (Site level) |
Zoning Analysis (Content level) |
Session Replay (Individual level) |
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How to use Journey Analysis
1. Go to Journey Analysis
2. Watch this video to get a brief overview
3. Before you get started, always remember to use the analysis context menu at the top of the page to set your analysis to the correct site mapping, device, time period, and segment.
4. Learn how to read the Journey analysis visualization.
5. To understand where users are dropping off in your user journeys, use the Journey analysis visualization to analyze bounce rate.
6. Click on the 'Journeys after the Page' tab to visualize journeys after a specific page. This can help you take a closer look at specific parts (i.e. a check out flow) of a larger journey.
In the example above the user is exploring the journey users take after they reach the Cart page.
7. Another way to leverage the power of Journey analysis is to click 'Compare' to view two user journeys side-by-side. This can be useful for comparing user experiences across different segments or devices.
How to use Zoning Analysis
1. Go to Zoning analysis and create a new zoning
- Select a current or previous version of your web page to analyze
- Select devices you are looking to analyze
- Select a specific page
- Click 'Start analysis'
2. The page you selected will automatically populate, click 'Save to Contentsquare' and name your zoning when prompted.
3. Watch this video to learn how to create zones and use form analysis.
4. Learn how to zone directly on your site using the CS Live chrome extension.
How to use Session Replay
1. Go to Session replay and watch this video to learn how to use Session Replay