Category Dashboards
If you manage a category of a website, you spend a lot of time pulling data about the performance of a myriad of aspects of your category. With a custom dashboard, you can bring all of this information together into a central report. Below is a sample category dashboard but you can personalize your dashboard to track what's important to you.
You'll need a mapping that splits out your intended category and segments for users that reach each step of your user journey (list, category, product, checkout, etc.).
Widgets
Category Revenue and Average Cart by device
How: Create single value widgets for Revenue of users who reached your category as well as the Average Cart by desktop and mobile.
Why: These widgets cover the general health of your category and are useful to track over time with Comparison Mode.
Category Conversion Rate and Bounce Rate
How: Create single value widgets for Conversion Rate of users who reached your category as well as the Bounce Rate of users who landed on your category.
Why: These widgets cover the general health of your category and are useful to track over time with Comparison Mode.
Category Conversion Funnel
Funnels help you focus your analysis on the key steps of your users' journeys through your application and measures how many of them drop off between each step. This feature allows you to get a closer look at the steps where users convert the best, identify potential usability issues, and prioritize areas for improvement. You can create one from Funnel and Dashboards.
From Dashboards:
How: Use the funnel widget to create your funnel steps. E.g. Reach category > Reach Category Product > Reach Cart > Confirmation.
Why: Spot bottlenecks in your conversion funnel and compare performance over time with Comparison Mode.
Conversion Rate: List Page vs. Category Page
How: Create a Conversion Rate (E-Commerce) line graph with your List Page and Category Page segments on different lines.
Why: Quickly spot if there's a large disparity between the Conversion Rate of your List page vs. your Category page.
Comparison Mode
Apply a comparison mode date range to examine your category performance over time.
Comparison mode will apply to all widgets and you can quickly switch between line graph comparison using the selector below the charts.