E-Merchandising Dashboard
If you regularly follow product and product page performance, an E-Merchandising dashboard can save you some serious time. Below is a sample E-Merchandising dashboard but you can personalize your dashboards to track what's important to you.
You'll need a mapping that splits out your tracked category and product pages. You'll also need to zone products on your category page to track their performance.
Widgets
Category Bounce Rate, Views per Session and Category Exit Rate
How: Create single value widgets for Views/Session of the category page as well as the Bounce and Exit Rates for the category page.
Why: These widgets cover the general health of your category and are useful to track over time with Comparison Mode.
Time Spent, Activity Rate, Scroll Rate by Device
How: Create single value widgets for Time Spent, Activity Rate, and Scroll Rate and select Desktop vs. Mobile to be able to compare how the different users consume your content.
Why: Analyzing page consumption by device type gives insight into the difference between browsing behaviors. Familiarizing yourself with these browsing habits can help you optimize your products for your different types of visitors.
Product Engagement and Revenue/Click
How: Create single value widgets of Engagement Rate and Revenue per Click for your top product blocks.
Why: Quickly analyze how your top featured products are engaging your audience and compare against their ability to drive revenue. You can use this data to prioritize higher performing products.
Number of Sessions and Conversion Rate
How: Create a Number of Sessions and Conversion Rate (E-Commerce) line graph with your reach Category Page segment.
Why: Quickly spot spikes or drops in visitors or the ability for your products to drive revenue.
Comparison Mode
Apply a comparison mode date range to examine your product performance over time.
Comparison mode will apply to all widgets and you can quickly switch between line graph comparison using the selector below the charts.