Create segments based on users who experienced/did not experience errors to use across Contentsquare capabilities.
How to create an error segment
1. Open the analysis context.
2. Select 'Error' as the segment condition.
3. Select the page.
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Note: If you create the segment based on a specific URL, the URL entered into the 'that equals' field must include either https://www. or www. to retrieve results, shopping.com/shoes would not retrieve results. https://www.shopping.com/shoes will retrieve results for only this exact URL and would not retrieve results from other URLs containing that path, like https://www.shopping.com/shoes/sneakers. |
4. Select whether the segment is based on users who experienced or haven't experienced the error.
5. Select the error type.
6. Click 'Save as new segment'.
How can I use error segments
In Impact Quantification
Compare the behavior of users who experienced an error vs. users who didn't experience an error to understand the impact on conversion and revenue.
1. Open the analysis context in Impact Quantification.
2. Select your first error segment.
3. Click 'Compare' and choose which error segment to compare against in your analysis.
4. Select 'Apply' followed by 'Quantify' to see how conversion and revenue is affected by each error segment.
In Journey Analysis
1. Go to 'Journey Analysis'.
2. Open the analysis context and select the segment of users who encountered the error, the device, and the period of time (up to 90 days).
3. Select the page where the error occurs to view journeys that users follow after seeing the error.