Determine your error analysis carefully
Here are some ideas on different angles you can look at when setting up an Error Analysis!
1. Do not stop on top errors encountered by 'all visitors' to complete your analysis
If an error is impacting 50% of traffic, there is a good chance it is not impacting user experience - otherwise there is a good chance IT would have spotted it and released a fix.
2. More user interactions on a site can lead to more JS errors
Make sure you identify the sections/areas of your website which have the most user interactions and focus your analysis there. E.g. Checkout and Cart pages.
3. Zoom in on mobile
Set up an error analysis that focuses on web devices as Mobile web, due to differences in devices and lack of screen space, can potentially lead to more errors.
4. Zoom in on certain browsers
Use the 'Browsers' tab to check for errors in Edge/IE and Safari 14 as these browsers are more prone to errors than others.
Analyze error segment beyond the last 31 days
Analyze your error segment beyond the last 31 days by using the error group ID in your Analysis Context in other Contentsquare modules. E.g. Impact Quantification or Page Comparator.
Measure the impact of errors
Compare error segments
Leverage Impact Quantification and compare people who experienced errors vs those who did not experienced errors on given pages.
Focus on comparing segments on specific pages rather than all pages and avoid comparing with all users. E.g. If users experience an error on a cart page, you should compare impact vs people who did not face the same error on cart page.
Leverage other Contentsquare features
See how to use other Contentsquare features to zoom in on unexpected behaviors to find issues.
Leverage Journey Analysis to identify unexpected behaviours.
- Make sure to plan an analysis of the user journey to analyze different sections of your website step by step. E.g. A typical approach would be to do a bottom up analysis of the usual funnel of your website users.
- When you identify an unexpected behaviour, zoom in, watch the replay and you’ll be able to spot errors in the Event Stream.
- You can also create a segment of a specific journey and zoom on it in the Error Analysis module.
Leverage Form Analysis to identify steps on a specific with issues and dig deeper.
- Watch Replays and use Event Stream to identify potential errors.
- Website forms generate a lot of user interaction so this is a good place to focus your analysis on.
Leverage Insights to identify insights such as 'Rage Clicks'
- Select the page with Highest Opportunity score to see if it has multiple 'rage clicks' on a button.
- Rage clicks are a good indication of user frustration potentially caused by errors.
Leverage your VoC solution to help identify user complaints and to understand where your customers struggle. With Contentsquare you can connect feedback and insights to behaviors.