What to expect

This integration will allow you to analyze client-side AB Test campaigns directly in Digital Experience Analytics and easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. For instance, you can segment all sessions that experienced an AB test variation from the Analysis Context in Contentsquare and see corresponding metrics in Zone-based Heatmaps and Session Replay modules in order to deeply understand UX behaviors and the corresponding performance.

Note that this integration supports multi-page tests also.

What we collect

Dynamic Variables

Key	Value	Data Type
AB_ABT_{Campaign Name}	{Variation 1}	Text

Implementation

Implementation Steps

You have 2 options to install this integration depending on how you run your AB tests with AB Tasty

If you run your tests client-side, please see the section AB Tasty (Client Side) below
If you run your tests server-side, please see the section AB Tasty Feature Experimentation and Rollouts (Server Side) below

AB Tasty (Client Side)

Please go to the section How to request an integration to see the instructions to enable the client side integration. You can then go to the Verifying it works section below.

AB Tasty Feature Experimentation and Rollouts (Server Side)

Note this section is ONLY for AB Tasty Feature Experimentation and Rollouts (server side tests) not for the client side tests. Client side tests must be enabled above.

You would need to use one of the SDKs mentioned here.

You can use this document as an example.

Depending on which SDK you use, you would simply need to add this Javascript code into the server side logic you have by using the SDK to obtain the Campaign Names and Variation Names then pass those to this code below.

/*
 *Name: AB Tasty Flagship Server Side Tests CS Integration Start
 *Version: 1.1.1
 */
(function () {
    var version = "1.1.0";
    window._uxa = window._uxa || [];
    var tvp = "AB_ABT_SS_";

    function callback() {
        if (!disableCallback) {
            disableCallback = true;

            if (window.CS_CONF) {
                CS_CONF.integrations = CS_CONF.integrations || [];
                CS_CONF.integrations.push("AB Tasty - Flagship - v" + version);
            }
        }
    }

    var disableCallback = false;
    _uxa.push(["afterPageView", callback]);

    function sendToCS(csKey, csValue) {
        csKey = tvp + csKey;

        _uxa.push([
            "trackDynamicVariable",
            {
                key: csKey,
                value: csValue,
            },
        ]);
    }

    //Add whatever logic you want here in order to get the values of Flagship_campaignName and Flagship_variationName and then replace it in the vars below so that it is dynamically set.
    //In addition, if there are multiple tests on the same page then you need to execute the 3 lines below for each test. So run it in a loop forEach campaign.

    var campaignName = Flagship_campaignName;
    var variationName = Flagship_variationName;
    sendToCS(campaignName, variationName.toString());
})();
//AB Tasty Flagship Server Side Tests CS Integration End

The only part that you need to tweak or add your own code logic to is this part:

Replace Flagship_campaignName and Flagship_variationName with the variables you generate in your code and dynamically add them there.

If you have already completed the step above then continue below.

Verifying it works

You can use the chrome extension to check the results are sent to CS

Articles in this section

AB Tasty