Category: AB Testing
This integration is only available for Web projects
What to expect
This integration will allow you to analyze AB Test campaigns directly in Digital Experience Analytics and easily discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences. For instance, you can segment all sessions that experienced an AB test variation from the Analysis Context in Contentsquare and see corresponding metrics in the Zone-based Heatmaps and Session Replay modules in order to deeply understand UX behaviors and the corresponding performance.
What we collect
Dynamic Variables
| Key |
Value |
Data Type |
| AB_AM_{Campaign Name} |
{Variation Name} |
Text |
Implementation
Implementation Steps
To deploy the integration, contact your Amigo account manager to request the enablement of the Contentsquare integration.
Verifying it works
You can use the chrome extension to check the results are sent to CS or see them in your Digital Experience Analytics account.
Force test backgrounds in zoning
Amigo allows your to force yourself into an experiment version through the use of a query string.
To force yourself into an experiment, the query string parameter key is amigo_fp
The query string parameter value is contentsquare-fp-user-N, where N represents a Dice Roll in Amigo.
In an Amigo experiment, each user gets assigned a dice roll from 1 to 100.
Typically an experiment uses a 50/50 split; in this case, Dice Rolls 1-50 represent the Control version of the test and Dice Rolls 51-100 represent the Variant version of the test.
Therefore, if a 50/50 experiment was running on the following URL:
https://www.testing.co.uk/path1/path2/
Then the following Query String could be used to force the Control background in Zoning:
https://www.testing.co.uk/path1/path2/?amigo_fp=contentsquare-fp-user-10
Where 10 could be any number between 1 and 50 inclusive
And the following Query String could be used to force the Variant background in Zoning:
https://www.testing.co.uk/path1/path2/?amigo_fp=contentsquare-fp-user-70
Where 70 could be any number between 51 and 100 inclusive
